Suburban Tourism Market in Canggu, Bali

Canggu is a village adjacent to Kuta as a strategic tourism area and the core urban area of Metropolitan Sarbagita. This position has an impact on the massive spatial change of agriculture into tourism and settlements. The change indicates that Canggu is undergoing a suburbanization process. This study aims to identify the characteristics of tourists in the suburban area of Canggu. The survey method was utilized to achieve these objectives. The tourist survey is used to collect data on the profile of the tourism market from May to June 2021. The data is processed with simple statistics and then analyzed descriptively to provide guidance for the development of tourism products in the suburban area of Canggu. The results showed that during this pandemic the Canggu tourism market was dominated by local tourists with the following characteristics: staying for a long time; prefer villas and hotels as accommodation; the plethora of millennials and generation Z; self-employed work with the flexibility of time and money arrangements; highly educated; the spending power of tourism products is high, especially for accommodation and consumption. With these characteristics, local tourist position is very important in the context of developing tourism products, not only during a pandemic but also predictably in a sustainable manner. Two guidance for the development of sustainable tourism products can be recommended in the suburban area of Canggu: 1) promoting homestays and local culinary facilities and 2) creating a variety of activities to maintain and increase the length of stay of tourists in suburban areas.