Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort

He, Xiaoshan and Luo, Jian Ming (2020) Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort. Administrative Sciences, 10 (3). p. 56. ISSN 2076-3387

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Abstract

With the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up. As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot. In this study, visitors to the Urumqi Silk Road International Ski Resort during the winter were taken as the research object, and a quantitative study was carried out using a questionnaire survey. 278 questionnaires were recovered. A model of tourism motivation, satisfaction and revisit intention based on the push-pull factor was constructed, and the relationship among the three was verified by structural equation modelling. The research results can provide a theoretical basis and can reference suggestions for the development of ski tourism in destination cities and the strategic marketing of ski resorts.

Item Type: Article
Subjects: STM Digital Press > Multidisciplinary
Depositing User: Unnamed user with email support@stmdigipress.com
Date Deposited: 13 Jul 2023 04:24
Last Modified: 06 Sep 2024 08:29
URI: http://publications.articalerewriter.com/id/eprint/1344

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